Start Masterclasses Export Marketing Management in mei 2011
Gestructureerd en pro-actief internationale markten bewerken,
dat is waar het 1-jarige deeltijdprogramma Export Marketing Management om draait.
Teneinde de toekomstige deelnemer exportmanager nog beter te kunnen bedienen –mede ivm zijn/haar veelal drukke reisprogramma- hebben we een actualisering van het programma doorgevoerd vwb onderwerpen, wijze en frequentie van aanbieden.
Zo hebben we oa gekozen voor
- centraal aanbieden in Utrecht (ipv verspreid over meerdere locaties) en
- 6 gecombineerde middag-/avondbijeenkomsten (ipv de eerdere 12 avondsessies), de zgn masterclasses.
Hieronder vindt u een overzicht van de inhoud van het programma:
| 1 | Strategic review - International Market Presence | |
| 17-5-2011 | 13.30 - 14.30 | Introduction / getting started |
| 14.30 - 17.00 | Business strategy development: standing out in a global are(n)a vision, growth strategies, competition - critical succes factors & positioning, organisational development. |
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| 17.15 - 18.30 | dinner - building your network | |
| 18.45 - 21.15 | Leading your organization towards globalization leadership & empowerment: joint goals and performance; org. behaviour, business processes, HRM. |
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| 2 | Market decisions - Competing in the international playing field | |
| 5-9-2011 | 14.30 - 17.00 | Exploring the international field Market selection & focus, market research, playing field analysis |
| 17.15 - 18.30 | dinner - building your network | |
| 18.45 - 21.15 | Mastering the challenges of the global marketplace Relative competitive position: market attractiveness and competitive power/position, benchmarking. |
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| 3 | Strategic Alliances - Building partnerships | |
| 10-10-2011 | 14.30 - 17.00 | Global SALES - the classical approach direct-indirect-dual strategies, ao agent, distributor/importer, piggy back, local sales office, etc |
| 17.15 - 18.30 | dinner - building your network | |
| 18.45 - 21.15 | Strategic alliances - bridging supply and demand with the world as your stage Inbound-outbound, traditional-new entry strategies, buying - selling - producing - investing strategies |
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| 4 | Capitalize on opportunities | |
| 29-11-2011 | 14.30 - 17.00 | Building market positions pioneering in international business, building & maintaining market positions, … |
| 17.15 - 18.30 | dinner - building your network | |
| 18.45 - 21.15 | Acquisition & relationship management acquisition - prospect management, relationship management, key accounts, setting priorities |
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| 5 | New Business | |
| 16-1-2012 | 14.30 - 17.00 | Market Intelligence & Knowledge Management: how to build & use it CRM & knowledge management, Business Intelligence Dashboards, Saas |
| 17.15 - 18.30 | dinner - building your network | |
| 18.45 - 21.15 | The virtual road to expansion…catch up or catch you later Social media in business, E-business |
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| 6 | Rolling out strategies - Sales & Marketing | |
| 6-3-2012 | 14.30 - 17.00 | Obtaining the most out of your market - from paper tot practice customer relations - value added selling, commercial & financial decision making, … |
| 17.15 - 18.30 | dinner - building your network | |
| 18.45 - 21.15 | Inspirational entrepreneurship - a continuing story Marketing mobility, innovative thinking, partnerships, … |
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De masterclasses hebben een interactief en strategisch maar tegelijkertijd toepassingsgericht karakter en worden verzorgd door ervaren mensen uit het bedrijfsleven en specialist op hun vakgebied.
Daarnaast wordt u intensief en individueel begeleid door E&M ExportManagement in de toepassing van deze facetten op uw eigen bedrijfs- en marktomgeving. Hieronder ziet u het schema c.q. rooster dat uit deze opbouw volgt:
| Month | Week | Module | Program | |
| may | 20 | 1 | strategic review | masterclass |
| july | 27/28 | individual coaching 1a | ||
| september | 36 | 2 | market decisions | masterclass |
| 38/39 | individual coaching 1b | |||
| october | 41 | 3 | Entry strategies | masterclass |
| november | 45/46 | individual coaching 2a | ||
| 48 | 4 | Strategic alliances | masterclass | |
| december | 51 | individual coaching 2b + 3 | ||
| january | 3 | 5 | Prospect & Client mgmt | masterclass |
| february | 6/7 | individual coaching 4 | ||
| march | 10 | 6 | Marketing | masterclass |
| april | 14/15 | individual coaching - final review | ||
| may | 19/20 | exams | ||
Deelname aan het programma incl afleggen examens resulteert in een CPION-gecertificeerd diploma ‘Export Marketing Management’ en de geregistreerde titel ‘Qualified Exportmanager’.
Op 17 mei 2011 start de volgende lichting van Export Marketing Management; inschrijving hiervoor is nog mogelijk.
Heeft u vragen of wilt u zich aanmelden, neemt u dan contact met ons op:
E&M ExportManagement, tel. 077-4748135 of email info@exportmanagement.nl.